PRICING

simple. transparent. no surprises.

SIMPLE PRICING OVERVIEW

setup: $1,500 - $10,000 depending on complexity

monthly: starting at $500, scaling with scope and business size

includes your AI employee, all the automations, and ongoing support.

no long-term contracts. cancel anytime.

exact pricing depends on your business size, volume, and what capabilities you need. we'll figure it out together on a discovery call.

WHAT'S INCLUDED

every watchstander package includes:

• 24/7 AI employee — voice, text, email, whatever channels make sense for your business
• custom-built automations — not templates, not generic workflows — built for how you actually work
• intelligent lead qualification — your watchstander asks the questions you'd ask. make, model, symptoms, timeline, budget — whatever you need to know before you help someone. no more manual back-and-forth. by the time you see the lead, you have everything.
• integration with your existing tools — we meet you where you're at. run your business on text? we integrate there. Slack? Outlook? Google Calendar? your scheduling software? we plug in. no new systems to learn, no apps to check that you weren't already checking.
• ongoing support & optimization — things change. we adjust. if something isn't working or you're not using a feature, we fix it. you're not on your own after setup.
• training your watchstander on your business — we learn your culture, your processes, your way of doing things. what questions matter. what info you need. how you want your business represented.

the training is everything.

when we set up your watchstander, we figure out exactly what information you need from every type of inquiry. what makes a lead qualified. what questions to ask for different services. what situations need to be escalated to you immediately.

you also choose how your business sounds. want a friendly, energetic voice? a calm, professional tone? something that matches your brand? you pick.

your watchstander isn't just fast — it's smart. customers get instant, personalized, thoughtful responses. you get complete, qualified information when you need it.

what if you don't have systems yet?

if you're currently tracking things on sticky notes and spreadsheets, we'll help you set up simple, organized processes. nothing complicated — just enough structure so nothing falls through the cracks.

no hidden fees. no per-call charges. no surprise invoices.

COMPARE YOUR OPTIONS

what does admin help actually cost?

Hire a...	Annual Cost	What You Get
Watchstander	$6,000-30,000	24/7 availability, never quits, trained once, no benefits, no management overhead, never calls in sick, never takes vacation
Part-time admin	$30,000-50,000	20 hrs/week, turnover risk, ongoing training, limited availability, calls in sick, takes vacation
Full-time admin	$70,000-100,000+	40 hrs/week, salary + benefits + payroll taxes + management overhead + vacation/sick time + quits and takes knowledge with them

the real math:

a decent admin hire costs $70,000-100,000/year when you factor in salary, benefits, payroll taxes, and management time.

plus the headache when they quit after 8 months and you start the whole process over. plus the training time. plus the days they call in sick. plus coverage when they take vacation.

your watchstander costs a fraction of that — and works 24/7, never calls in sick, never needs to be retrained, and never quits.

this isn't software. it's the cheapest, most reliable employee you'll ever hire.

THE BOTTOM LINE

you will:

• save a ton of time — no more answering routine calls, chasing payments, sending reminders, following up on quotes
• be dramatically more organized — nothing falls through the cracks, everything is tracked, you always know where things stand
• focus on work that actually makes money — your billable people do billable work, not admin
• grow your business — or just enjoy the freedom you started this business to have in the first place

one missed call that turns into a job pays for months of this.

THE GUARANTEE

money-back guarantee.

if you're not satisfied with what we build, we'll refund the setup fee.

we're confident it'll work — because it does.

no questions asked. no hoops to jump through.

HOW PRICING WORKS

pricing depends on what you need. here's the general breakdown:

my recommendation: start simple. prove it works for your business. then scale up.

Simple Build

setup: starting at $1,500
monthly: starting at $500

the full customer lifecycle — from first contact to getting paid:

• inbound voice agent (answer calls 24/7, qualify leads, book appointments)
• speed-to-lead response (form submission → instant personalized text/email → follow-up until booked)
• appointment reminders (48h, 24h, 2h before — cut no-shows in half)
• auto-invoicing (job complete → invoice sent same day)
• payment reminders (automatic follow-up until paid)
• integration with your calendar and basic tools
• 1-page website or integration into your existing site

best for: businesses that want the core problem solved. every call answered, every lead followed up, every appointment reminded, every invoice chased. the essentials, done right.

Standard Build

setup: starting at $3,000
monthly: starting at $1,000

everything in Simple, plus proactive outreach and reputation building:

• quote follow-up automation (until they say yes, no, or stop)
• outbound campaigns to past customers (reactivation, seasonal offers, check-ins)
• google review request automation (post-job, perfect timing)
• negative review alerts (know immediately, get suggested responses)
• "on my way" customer notifications
• subscription/expense scanner (find forgotten subscriptions bleeding money)
• research assistant (contract review, compliance questions, business research)
• more robust website with multiple pages

best for: businesses ready to automate beyond the basics. not just handling inbound — actively growing through outreach, reputation, and smarter operations.

Complex Build

setup: starting at $5,000
monthly: starting at $1,500

everything in Standard, plus deep operational integration:

• custom workflows for your specific business processes
• complex integrations (CRM, accounting, industry-specific software)
• internal operations (job assignment, work orders, team notifications)
• online brand management (blog creation, social media scheduling and posting)
• physical mail integration (invoices, holiday cards, thank you notes sent automatically)
• multi-location support
• advanced reporting and analytics

best for: businesses with unique workflows, multiple locations, or complex operations that need serious customization.

pricing scales with complexity.

a simpler 5-person shop pays less than a more complex 40-person operation. we'll figure out the right number together based on your complexity, volume, and what you actually need.

need different capabilities than what's listed?

we're meeting you where you are to solve the problems you actually have. these tiers are starting points — every business is different, and we'll figure out solutions that fit yours.

if you have processes that aren't broken, we're not going to fix them. but there are plenty of processes that work well but could work even better. we're looking for our tools to contribute real value — and if something doesn't make sense in your business context, we're not going to charge you for it.

CUSTOM SOLUTIONS

have a specific workflow problem that needs fixing?

maybe you don't need the full package. maybe you just have one repetitive task that's eating hours every week.

• generating the same type of document over and over
• compiling reports from messy data
• coordinating between systems that don't talk to each other
• a messy codebase reliant on outdated or expensive software that you want cleaned up and optimized
• something unique to your business that nobody else has solved

if it's repetitive, predictable, and language-based — we can probably automate it.

one-time builds available. schedule a call to discuss.

MY RECOMMENDATION

start with a Simple Build.

prove it works. see the time savings. watch the leads get handled and the payments come in faster.

then, if you want more — outbound campaigns, reputation building, deeper integrations — we scale up together.

no pressure to buy the biggest package. start where it makes sense. grow from there.

READY?

heads up: i take on one client at a time. there's usually a short wait, but it means you get my full attention — not a rushed job.

~ Cooper